Names?

Precog - see Minority Report (the movie) AWAC - See military refereces Horus - See All-seeing Eye of Horus Panoptes - See Argus Panoptes of greek mythology (Peacock as new logo) MPM - Multi-Platform Monitor (and a nice play on MOM - Microsoft's abortion) Aprilicus - A series of spy satellites Almaz - Russian military (spy) satellites. Almaz also means diamond - reference to Hobbit icons?

Now here's something interesting I stumbled upon while random browsing Wikipedia In the early stellar cults of Mesopotamia there were four "royal" Stars (known as Lords) which were called the "watchers". Each one of these stars "ruled" over one of the four cardinal points common to Astrology. This particular system would date from approximately 3000 BC. The star Aldebaran, when it marked the Vernal Equinox, held the position of Watcher of the East. Regulus, marking the Summer Solstice, was Watcher of the South. Antares, marking the Autumn Equinox, was Watcher of the West. Fomalhaut, marking the Winter Solstice, was Watcher of the North. In the star myths the "watchers" themselves were depicted as gods who guarded the Heavens and the Earth. Their nature, as well as their "rank", was altered by the successive lunar and solar cults that replaced the older stellar cults.

Any of those could be good.

And if we want to stick with fantasy characters, how about one form the game Star Control II / The Ur-Quan Masters? Arilou. http://en.wikipedia.org/wiki/Ariloulaleelay#Arilou

Any other ideas?

Cheers Vernon

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http://en.wikibooks.org/wiki/System_Monitoring_with_Hobbit/User_Guide#Renami...

T.J. Yang

Date: Sat, 2 Aug 2008 09:03:09 +0800 From: Vernon.Everett at woodside.com.au To: hobbit at hswn.dk Subject: RE: [hobbit] "Hobbit" name legal stuff; slight name change will happen

Hi all

Corporations spend millions of dollars every year, just researching product and brand names. The process of coming up with a name is huge business, and can make or break a product.

Can anybody remember the Chev Nova? Great name. Nova - star explosion! Wow! What an impact! It actually sold well, but when Chev introduced it into Argentina, where the speak Spanish, they had to rename it. For the non-Spanish speakers out there, "No va" means "Doesn't go". (I think it sold under the name "Malibu" or something like that.)

Beside the fact that it was a crap product, who can guess how many Microsoft Zunes sold in Israel? The word Zune, in Hebrew, means, erm, how shall I put this.... A vulgar term for fornicate. Guess how many of them sold there.

Mitsubish Pajero? In Spanish, Pajero means, erm.... , man gratifying himself sexually. That should get major corporate acceptance. :-) (It was renamed to Montero (mountain hunter) in Spanish speaking countries)

I am not suggesting we spend millions on branding, we don't have millions, but we need to consider many aspects of a name. Some of the things to think about

• Corporate acceptance
• Associated meanings
• Meaning in different languages
• Meaning of minor spelling changes
• Legal and copyright issues
• Domain availability I am sure there are more issues, but it's early on a Saturday morning, and I haven't had my coffee yet.

Cheers Vernon

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Your PC, mobile phone, and online services work together like never before. http://clk.atdmt.com/MRT/go/108587394/direct/01/

then maybe the icons :-(. Sell this as "vision impared" friendly; corps Love to hear such things.
My boss is very color blind.

Shea, Graeme A wrote:

The corporate culture is such that while everyone I show loves what Hobbit does not one person will implement it. One of the big problems is the name and then maybe the icons :-(. Any chance that someone else in the corporate environment can use it as a source of ridicule no matter how unjustified will kill it before it gets off the ground. These people aren't PHB's just been there, done that and don't want to do anything that will damage their career.

I would suggest something along the lines of "Sulvantent", a made up word close enough to Surveillance for people to link the two.

B.T.W. I explain that I like all of the systems in my care to be doing what the business wants them to do and when this happens we get "green across the board". This is where Hobbit gets its name, Hobbits like green and will work hard to get it. This helps, but not enough.

Regards Graeme

-----Original Message----- From: Henrik Stoerner [mailto:henrik at hswn.dk] Sent: Thursday, July 31, 2008 12:30 PM To: hobbit at hswn.dk Subject: [hobbit] "Hobbit" name legal stuff; slight name change will happen

Hi everyone,

some lawyers behind the movie company that produced the "Lord of the Rings" trilogy have contacted me about using the name "Hobbit" for the Hobbit monitor project.

Fortunately, it seems that these people are actually quite sensible. They just want to make sure that there is no risk of anyone assuming that the "Hobbit monitor" has anything to do with the books, movies, merchandise etc. that they produce.

So they've suggested that beginning with the next release, "Hobbit monitor" is renamed to either "Hobbi monitor" (without the 't'), or "H.O.B.B.I.T. Monitor" . Or something else, but they want to know if I pick something else.

The full correspondance can be seen at http://www.hobbitmon.com/hobbitdocs/legal/

My current preference is to use the "H.O.B.B.I.T." version; this is most like the current name, and it would also fit with all of the current URL's used for various Hobbit functions (e.g. the "hobbitmon.sf.net" project page). I'm going to write the lawyers and get a definite OK that I can use "hobbitmon" in URL's and such; I doubt that I can get Sourceforge to accept a project named "h.o.b.b.i.t." since that would probably cause havoc with the DNS entries ...

But I'd like to hear if there are other suggestions or opinions.

Regards, Henrik

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